Type of Beer: Premium Spanish
Positioning of Differential Advantage: THE CLASSIC BEER-LOVER'S BEER
History: • Created in order to meet the taste requirements of a more mature beer drinking market, demanding a sophisticated, more developed product.
• The name chosen for the launch is intended to express the fact that this new product represents the peak of quality and prestige.
Product Design: • Pilsen-type beer with a low fermentation (a lager).
• Produced using the finest varieties of hops and yeast, giving it its unmistakable character.
• Higher alcohol content (5.5% - Special Beer) and concentration of raw materials, giving it its distinctive body and personality.
Tasting Notes / Character: • Intense taste.
• Body.
• Slightly bitter.
Palate / Typical Consumer: • For consumers who prefer a product with a more intense taste.