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A NEW DIMENSION OF TASTE
Super Bock Green is a beer that is really easy to drink, with a flavour that is not bitter, slightly sweet. It has been enhanced with lemon juice, making it lighter, but slightly cloudy, and lower in calories. With this launch, and assuming its responsibilities as a leading brand, Super Bock has created a new market segment with the 1 million 200 thousand Portuguese who drink beer only occasionally especially in mind.
The identity of the Super Bock white lettering has been retained in the creative design of the new beer's packaging, on a green background that represents the easy-drinking associated with this new Super Bock. A yellow «twist» effect has also been used, as a link to the «squeeze of lemon». Gold has been used as well, to give it the «premium» character that is a feature of both this type, and the brand.
Super Bock Green Range
Non-Reusable:
6 pack of 33cl bottles
6 pack 33 cl cans
Reusable:
33 cl bottle
30 L barrel
Super Bock Green is a beer that is really easy to drink, with a flavour that is not bitter, slightly sweet. It has been enhanced with lemon juice, making it lighter, but slightly cloudy, and lower in calories. With this launch, and assuming its responsibilities as a leading brand, Super Bock has created a new market segment with the 1 million 200 thousand Portuguese who drink beer only occasionally especially in mind.
The identity of the Super Bock white lettering has been retained in the creative design of the new beer's packaging, on a green background that represents the easy-drinking associated with this new Super Bock. A yellow «twist» effect has also been used, as a link to the «squeeze of lemon». Gold has been used as well, to give it the «premium» character that is a feature of both this type, and the brand.
Super Bock Green Range
Non-Reusable:
6 pack of 33cl bottles
6 pack 33 cl cans
Reusable:
33 cl bottle
30 L barrel
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