Top markets: For Diageo, the main distribution countries are Spain, Italy, and US.

Launch: 1976. Diageo started distribution in 2008.

Variants: Zacapa 15, 23, Etiqueta Negra and XO

Zacapa Rum is regarded as one of the finest in the world. Aged and blended in the 'House Above the Clouds', 2300m above sea level, the cool mountain air slows aging, allowing Zacapa time to rest and develop character. Zacapa uses a unique Sistema Solera process, based on a centuries-old Spanish way of aging sherries, to blend rums of different ages in a sequence of barrels which previously held American whiskies, sweet sherries and fine Pedro Ximenez wines. Refined by craftsmanship and devotion, the whole process is artfully overseen by Master Blender Lorena Vasquez.

Variants: Diageo distributes 23 and XO

Fact: The tropical climate and volcanic soil yield high grade sugar cane and, unlike most rums that use molasses, Zacapa is created from the concentrated first press of sugar cane or 'virgin sugar cane honey', which contributes to its award-winning taste.