St-Ambroise Pale Ale is the brewery's flagship beer. Introduced in February 1989, it is a hoppy, amber, full-flavoured ale. In The Simon and Schuster Pocket Guide To Beer , beer critic Michael Jackson gave it three stars and described it as: "An outstanding ale... amber-red, clean and appetizing, with a very good hop character, from its bouquet to its long finish. Hoppy, fruity, and tasty all the way through."