Tuborg Fiçi (Tuborg Draft) was released in January 2007 by Türk Tuborg and with it's original taste and packaging it has quickly managed to gain popularity with consumers and has tripled its sales targets in the first 3 months.

The special Tuborg Fiçi botlle has won an award in the beverage category at the 20th “Golden Packaging Contest ” organized by the Turkish Institute of Standards (TSE). The bottle is designed to resemble the feel of a special kind of glass that Turkish consumers enjoy drinking their Tuborg draft beer in.