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Together for a good one
Product characteristics
Launched in 1998, Golden Brau became, in only two years, one of the best sold and demanded beers in Romania. The secret? Its identification with a simple, but dynamic lifestyle of beer consumers in Romania.
In 2005, Golden Brau has been re-launched with a new packaging and a new attitude. Changing the packaging consists of a new, modern bottle, with an elongated neck and new label, with a novel, unique shape, based on an octagon.
In May 2005 Golden Brau launched the 1.5 l PET packaging, representing the materialization of the brand’s promise to permanently anticipate the demands and expectations of its consumers. The new product is the first PET packaging with protection foil. This innovation keeps the bottle away from impurities and also has a perforations system that allows an easy opening.
In April 2006, permanently adapting itself to the consumers’ needs and the market’s evolution, Golden Brau launched the 2 l PET packaging.
Golden Brau is a light-colored beer, with a clear aspect and pleasant taste, fine and slightly bitter. The alcohol concentration Is 4,8% and the primary extract is 11?P. the ingredients used are: water, malted barley, barley, maize, hops.
The qualities and the original recipe of Golden Brau have been rewarded with a golden medal at the International Contest in Brussels (May 2003), and the advertising campaign "The rings test" have been rewarded with an Effie award in 2003. In 2006 this success was re-confirmed by the winning of a new golden medal at Monde Section and an Effie for the “Who would you give 3 cars to?” campaign.
In 2007 the brand Golden Brau was re-launched with a new visual identity that led to also to a refresh of the product range. In the same year Golden Brau reestablished its quality by winning the golden medal of the international competition "World Selection of Beer". The medal received is also the most valuable regarding the fact thatthe selection included brands from all over the world: Austria, China, Italy, Indonesia, and especially from countries with notoriety in the beer industry such as: Germany, Austria, Belgium or Czech Republic.
Brand profile
Golden Brau reflects the values, aspirations and lifestyle of the Romanian consumer.
The essence of the Golden Brau brand attitude is the good spirit. Golden Brau is the beer that brings them together and creates a good mood for those who share hobbies. It generates good spirit and always makes you see the good side.
Consumer profile
Golden Brau addresses to a wide and heterogeneous public. The Golden Brau consumers are mostly dynamic men, with common interests, aged 25-45, dynamic, smart and with a simple lifestyle. They appreciate family and real friends.
Product characteristics
Launched in 1998, Golden Brau became, in only two years, one of the best sold and demanded beers in Romania. The secret? Its identification with a simple, but dynamic lifestyle of beer consumers in Romania.
In 2005, Golden Brau has been re-launched with a new packaging and a new attitude. Changing the packaging consists of a new, modern bottle, with an elongated neck and new label, with a novel, unique shape, based on an octagon.
In May 2005 Golden Brau launched the 1.5 l PET packaging, representing the materialization of the brand’s promise to permanently anticipate the demands and expectations of its consumers. The new product is the first PET packaging with protection foil. This innovation keeps the bottle away from impurities and also has a perforations system that allows an easy opening.
In April 2006, permanently adapting itself to the consumers’ needs and the market’s evolution, Golden Brau launched the 2 l PET packaging.
Golden Brau is a light-colored beer, with a clear aspect and pleasant taste, fine and slightly bitter. The alcohol concentration Is 4,8% and the primary extract is 11?P. the ingredients used are: water, malted barley, barley, maize, hops.
The qualities and the original recipe of Golden Brau have been rewarded with a golden medal at the International Contest in Brussels (May 2003), and the advertising campaign "The rings test" have been rewarded with an Effie award in 2003. In 2006 this success was re-confirmed by the winning of a new golden medal at Monde Section and an Effie for the “Who would you give 3 cars to?” campaign.
In 2007 the brand Golden Brau was re-launched with a new visual identity that led to also to a refresh of the product range. In the same year Golden Brau reestablished its quality by winning the golden medal of the international competition "World Selection of Beer". The medal received is also the most valuable regarding the fact thatthe selection included brands from all over the world: Austria, China, Italy, Indonesia, and especially from countries with notoriety in the beer industry such as: Germany, Austria, Belgium or Czech Republic.
Brand profile
Golden Brau reflects the values, aspirations and lifestyle of the Romanian consumer.
The essence of the Golden Brau brand attitude is the good spirit. Golden Brau is the beer that brings them together and creates a good mood for those who share hobbies. It generates good spirit and always makes you see the good side.
Consumer profile
Golden Brau addresses to a wide and heterogeneous public. The Golden Brau consumers are mostly dynamic men, with common interests, aged 25-45, dynamic, smart and with a simple lifestyle. They appreciate family and real friends.
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